Today, Indie Games Week lights up the App Store with a celebration of the catalog of imaginative games made by independent teams with big dreams.

Apple and The King’s Trust are building on their longstanding partnership by launching an immersive new education program to help young people move into the world of work.

Final Cut Camera gets a major update with a new design, support for variable aperture on iPhone 18 Pro, and more pro options with iOS 27.

Apple today introduced updates to Apple Creator Studio, its groundbreaking collection of creative and productivity apps.

Today, in partnership with the American Academy of Pediatrics, Apple released a new guide to help families create healthy digital habits.

Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store app.

Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

A new photography exhibition, curated by Kathy Ryan, celebrates the evolving language of visual storytelling and showcases the advanced pro camera system on iPhone 18 Pro.

This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.

Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.

Apple today released the next generation of Apple Intelligence.

Apple’s new suite of tools that help parents create safer digital experiences for their kids is now available across iPhone, iPad, Mac, and more.

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

Apple today introduced iPhone Duo, the first foldable iPhone.

Apple today announced its most advanced health and fitness experience yet, deepening the capabilities of Apple Watch and iPhone as intelligent, science-based tools for personal health.

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation in an open-ear design and even better sound quality.

Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.