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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.

Latest episodes

Stop Caring: The Art of Not Giving a Sh*t

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring You've been telling yourself the same story. That you need everyone to believe in you. That you ne

7 Oct 2026 · 17 min
How to Think Like the 1% Elite | Dr K

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/drk You've been telling yourself the same story. That you're stuck. That you need more motivation. That if yo

5 Oct 2026 · 34 min
You Aren’t Burned Out, Your Systems Are Just BROKEN

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout You've been telling yourself the same story. That you're burned out. That you need a break. That you'

28 Sep 2026 · 18 min
The #1 Skill Every High Performer Has (And Every Quitter Lacks)

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most

24 Sep 2026 · 19 min
#1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out! https://contrarianthinking.biz/hudson Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pinc

21 Sep 2026 · 1 h 16 min
If You Want To Make More Money, Avoid These 7 Mistakes

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/raiseyourprices The only thing between you and the income you want is believing you need permission to char

10 Sep 2026 · 26 min
5 Habits Constantly Draining Your Energy | Yung Pueblo

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-yung-pueblo You’ve been telling yourself the same story: you need more time to start meditating, the

8 Sep 2026 · 55 min
The #1 Reason Your Life Stays Small (And How to Fix It)

My new book Own Or Be Owned is about building a business that makes more money without needing more of you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-strength You’ve been telling yourself the same story: nobody can do it as well as you, your clients need you specifically, an

31 Aug 2026 · 21 min
The Psychology of Cheaters (According To A Divorce Lawyer) | James Sexton

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie . #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-

26 Aug 2026 · 1 h 31 min
The #1 Investing Habit That Made Me a Billionaire | David Adelman

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-adelman -cs You’ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a b

24 Aug 2026 · 1 h 6 min
How to Build a Business That Makes Money Without You

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-godin - cs This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never se

17 Aug 2026 · 20 min
How To Solve Problems Better Than 99% of People | Seth Godin

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:https://contrarianthinking.biz/bigdeal-godin - cs And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and ge

12 Aug 2026 · 1 h 6 min
How to ACTUALLY Achieve Your Goals (Backed by Science)

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/manifestation - cs You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's t

11 Aug 2026 · 23 min
How to Speak Better Than 99% of People (5 Frameworks)

Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-speak - cs You've been talking. A

3 Aug 2026 · 22 min
The Secret to Turning Failure Into Success | Dhar Mann

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie . #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/oobo_big

29 Jul 2026 · 1 h 13 min
Stop Being Nice: The C.L.E.A.R. Method for Earning Respect

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften i

28 Jul 2026 · 17 min
The Mindset Shift That Made Me Millions | Robert Herjavec

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal You've been telling yourself the same story. That you need more money to start. That you need

22 Jul 2026 · 1 h 12 min
It’s Boring, But This One Habit Will Make You a Millionaire

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal You've been chasing the next thing. The next idea, the next strategy, the next opportunity tha

21 Jul 2026 · 10 min
How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal You've been staring at AI like it's a magic trick you'll never understand. You've watched ever

15 Jul 2026 · 1 h 6 min
The #1 Money Habit That Separates Winners from Losers | Caleb Hammer

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal The Amazon Kindle Scribe feels just like writing on paper and helps keep pages of notes organi

13 Jul 2026 · 1 h 10 min