Everyone says your shop needs a website. So why do nearly two-thirds of independent retailers make less than 10% of their revenue online? Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com This is part one of a two-part series, and it takes on one of the

I just wanted to let you have a quick listen to my other podcast. Fashion brand consultant Elizabeth Stiles (host of The Fashion Brand Clinic) and I teamed up to launch "The Shopping Forecast" which is a podcast that proves shopping is about so much more than what’s in your basket. Each episode we bring the receipts on current consumer trends and the cultural shifts shaping the way we shop, unpack

What are the right opening hours for your shop, and what should you actually be using to make that decision? Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com Earlier this year I visited Jedburgh and Kelso in the Scottish Borders for my A to Z of indepen

So how was the summer for retail in general, and more importantly, what does that tell us about what's ahead for Christmas? Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com Depending on what you read this summer, retail either collapsed or quietly got o

Before you place one more Christmas order, stop and ask a different question. Not "how much money have I got left to spend?" but "is my stock actually ready for Christmas, and where are the genuine gaps?" Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com

If your Christmas promotional strategy is "20% off everything", then you probably haven't got a Christmas promotional strategy. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com This is the final episode in my four-part Get Set for Christmas series, and

The biggest Christmas mistake I see is not ordering too little. It is trying to stock everything. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at Capify Every year I watch independent retailers try to turn themselves into a one-stop shop for December. More lines,

Your sales aren't bad. So why does it suddenly feel like there is no money in the bank? Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . Every September and October I have the same conversation, and it is almost always with someone who is convinced they have done something wrong. You planned Christmas properly. You placed the orders. And now, right on cue, the inv

The retailers who have a brilliant Christmas are not the ones working hardest in December. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . It is the middle of August, and I know that for a lot of you the word "Christmas" right now produces a small internal flinch. But here is the uncomfortable thing about peak season: by the time December arrives, almost every de

One of my clients finished the month with sales down 23% on the year — and profit up 22% in that very same month. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . There's an old business adage I wheel out more often than I probably should: turnover is vanity, profit is sanity, and cash is reality. Most of us know the phrase. Far fewer of us have ever been shown wh

A retailer I once worked with was selling children's clothes by the hundred. When we finally costed everything properly, she was making about 50 pence an item. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . Most of us build a product business the sensible way round — get trading first, worry about the back end later. And that is the right instinct at the start.

"It's with a heavy heart that we share this message with you." A little boutique closing its doors after years of love and care, one final sale, the owners off to enjoy being grandparents. Except the shop never existed." Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly. I started this episode pulling on one thread — a closing down sale that didn't add up — and ended

I’ve had retailers with 18 years in business tell me the same thing after just a few months working with us — and it isn’t what you’d expect. Hi, I’m retail strategist and founder of Resilient Retail Club , Catherine Erdly . Most of us are convinced we’re on top of our numbers. Shopify pings with every sale, we know our best sellers by heart, and we watch the sales roll in. But in this episode I d

Sales are quiet, and you've already decided it's your fault. It isn't. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . Every retailer I have ever worked with has quiet weeks — including the multi-billion businesses. The only real difference is that they have enough stores and enough channels for the inconsistency to smooth itself out. When it's just you, one shop

Have you ever opened your Shopify dashboard looking for one answer and somehow ended up with ten new questions? Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. Most retailers I work with don't have a lack-of-data problem — they have the opposite. They're drowning in dashboards, apps, reports, spreadsheets and AI notifications, yet they still can't confidently answe

The shoppers who start researching Christmas earliest are also the ones who spend the most — and most retailers are invisible during exactly that window. Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . If you think July is far too early to be thinking about Christmas, this episode will change your mind. I sat down with Hannah Bartlett — founder of Jolly Festive a

We're coming up fast on the halfway point of the year — and if that fills you with dread, don't panic. Here's the good news: a midyear review beats a New Year's resolution every time, because right now you're not working from a theory about how the year might go. You have six months of real data. This episode is how you use it. Oh, and the episode comes with a free download - https://www.resilient

Right now, as you read this, an AI chatbot is running a real retail store in San Francisco — managing the product selection, deciding what to stock, and curating a customer experience. It sounds like science fiction. It is already open for business. And it is just one signal of how fast the rules of retail discovery are changing. (Our sponsor Faire are offering 50% off and free shipping on first o

What would it mean for your retail business if — right now, at this very moment — three thousand creators were actively requesting samples to promote your brand? That's not a fantasy for Luke Arnall-Cameron, founder of YASS CLEAN. It's Tuesday. That's just how his business works. Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. This episode is brought to you by Fair

AI is everywhere in retail right now — but are you actually using it in a way that's helping your business grow, or could it quietly be working against you? This episode is brought you by Faire who are offering 50% off and free shipping against new orders. Use the code "Resilient50" at checkout. This episode also features a free downloadable resource. Go to http://resilientretailclub.com/ai to cla