WHAT YOU'LL LEARN: - The changing landscape of wine consumption among Gen Z - How wineries can adapt their marketing strategies - The unique experiences offered by Far Niente Wine Estates - Insights into the history and legacy of Far Niente TIMESTAMPS: [00:00] Introduction to the episode [00:15] Discussion on Gen Z's drinking habits [01:50] The marketing challenges for wineries [02:44] Overview of

Wine consumption is sliding in the UK, dipping in France, and the newer generation is reaching for alcohol-free alternatives — so Karen Green went looking for no/low wine in the middle of French wine country. She checked four different retailers. Exactly one carried it. As someone who works with the Quality Food and Drink Awards, she was in the room when the drinks category needed a name for the t

Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners Meridian is a boutique digital marketing agency serving wineries, nonprofits, and midsize direct-to-consumer companies The agency is roughly six months old , though the founders had been consulting for wineries for years at other agencies first Samantha has been in marketing over 15 years , most recently at

Victoria opens with her own name , because hosts tend to tiptoe around it — P-E-L-L-E-T-I-E-R — and from there the story moves fast. She was an only child, gifted, and a bit of a loner who genuinely liked the solitude. Her bike was the vehicle for all of it: new parks, new kids, streetlights as the only curfew, and the habit that never left her — watching people and inventing stories about them. S

Karen Green has sat on both sides of the buying desk. She started as a retail buyer at Tesco, moved to Boots buying vitamins and supplements, then crossed the table to sell food and drink herself — before a move to the south of France inspired her to pour all of that knowledge into a consultancy and a book. The book is called Buyerology , and the name arrived, as the best ideas do, unexpectedly: o

Jeanine Lum never planned to invent anything. She'd been a W2 employee her whole career, spent twenty years in law enforcement, flew part time as a flight attendant for a decade, and had no manufacturing background whatsoever. What she had instead was a series of ruined bottles. One was left behind in a dark car in Paso Robles and pushed its own cork out overnight from heat that wasn't even extrem

Forrest closes the series with a true-or-false round, and the fun of it is watching how fast Victoria sorts fact from invention. The executive role at twenty-four is real. The sommelier training in Bordeaux is pure fiction — she went straight into corporate leadership and never detoured. The Turnaround Queen nickname is real too , and when Forrest asks whether that's runway or corporate, she gives

Victoria planned the whole Napa and Sonoma trip herself , and she planned it strategically — mostly wineries she and Danny already knew and loved, which she cheerfully admits made the buying decisions easy. It had been fifteen years since her last visit, and it was his first time in wine country at all. The surprises came from the edges of her palate. She's a Sauvignon Blanc and Sancerre person wh

For the finale, Forrest flips the format and puts four multiple-choice questions to Jeanine about the product she spent years building. She handles the first one easily — heat is the enemy, though she notes for the record that she'd prefer to worry about curious seagulls. The quiz opens into the best running conversation of the series, about zippers. Jeanine has strong feelings here, having wrestl

This is the practical episode. Jeanine walks through what you'll find at 3rdbottle.com: two bags, a six-pack and a twelve-pack, each with the interlocking modular ice packs that lie flat in a freezer. The six-pack holds six to eight hours depending on how well you keep it sealed. You can also buy the ice packs on their own if you already own a cooler tall enough to take a wine bottle — the measure

Victoria wrote a book about building a personal brand, and then people kept asking her the same follow-up question: fine, I built it — now what? That question became the sequel. Influence Unleashed taught the construction. Influence Activated teaches what you do once it's standing. Her diagnosis of where most people go wrong is uncomfortable and probably correct: they lead with credentials and ind

WHAT YOU'LL LEARN: - The inspiration behind the name CLINQ ZERO - Anto's previous corporate experience - How CLINQ ZERO differs from traditional wines - The business model of non-alcoholic wine - Future plans for CLINQ ZERO varieties TIMESTAMPS: [00:00] Welcome and Introduction [00:06] Overview of CLINQ ZERO and Anto's Background [00:30] Round 1: The Making of CLINQ ZERO Begins [04:00] Round 2: Th

India, twenty-some years ago: the site manager who addressed her male employee instead of her Aggressive versus assertive — and the word that gets used on women Guilt aimed at driven mothers; Canada's six-month, now one-year, maternity leave Working the day she gave birth to her second child; back at the desk after two weeks "Well, ask a man" Being the only woman in the room, routinely Forrest on

This part is where the numbers come out. Jeanine wanted twelve to fifteen hours of chill, driven by a specific need: she and her husband keep a second home in Albuquerque, the drive runs through desert heat, and she favors black vehicles, which is one more thing working against the wine in the back. What the finished product actually delivers exceeded her target — the twelve-pack holds for twenty-

The Canadian tell — "out and about" Growing up in Calgary; talked into the University of Calgary at sixteen despite offers elsewhere Scholarship in hand, room and board free, and moving out anyway that first semester Relocated to Toronto straight out of university, later to the US One, two, sometimes three jobs at a time through school: banking, a doctor's office, acting and commercial work Four o

Every product story has a stretch in the middle that nobody puts in the marketing copy, and this is Jeanine Lum's. Her first project manager had never had a drink in his life, which made explaining the value of what she was trying to protect a losing battle from the start. He took her concept, produced designs that failed, then redesigned and remolded without consulting her — and charged her for a

Getting the name right, first thing — P-E-L-L-E-T-I-E-R Only child, gifted kid, self-described loner: the bike as an instrument of exploration Streetlights as the only curfew, and what kids lose without that People-watching from a bicycle seat, and inventing stories about strangers — a habit that never left her First job at eleven: booking appointments, running cash, sweeping floors, laundering to

Jeanine Lum never set out to become an inventor. A W2 employee with no manufacturing background, she stumbled into her business idea the hard way, through a series of wine mishaps that most collectors will wince at. A bottle left in a car in Paso Robles pushed its own cork out from heat. A year later, a cardboard box holding roughly $1,400 worth of wine tipped over on a winding road trip. Those tw

Justin Ennis, Senior Director of Winemaking for Joseph Phelps Vineyards in Sonoma County, responsible for the Sonoma Coast wines under the Freestone brand — a role he's held for 20 years. Justin shares how he grew up surrounded by vineyards, with a wine-loving grandfather on one side and a family vineyard in Healdsburg's Russian River on the other, yet never considered wine a career until his step

From a family bakery in Sicily to founding a non-alcoholic wine brand in Dallas, Anto's path to CLINQ ZERO runs through aerospace engineering, Fiat, agriculture, Tetra Pak, and five years selling winery equipment across North America. In this full conversation with Forrest, Anto shares the story behind the CLINQ ZERO name, the mixed reaction from friends and family back in Italy where wine traditi