The issue for most small business owners is not a lack of expertise—it’s getting that expertise to the right audience. Today’s guest has built a seven-figure business around his personal brand and now helps business owners establish themselves as thought leaders through profitable speaking careers. In this episode, keynote speaker and creator of the Identity Shift methodology Anthony Trucks breaks

Most business coaches preach that entrepreneurs should constantly evaluate their strategy and frequently change direction as a result. Today’s guest challenges that philosophy. In this episode, entrepreneur and retired NFL kicker Mike Hollis joins Sammy to discuss how he became one of the most accurate kickers in NFL history by not setting long-term goals. He breaks down why you shouldn’t change y

Why do so many entrepreneurs build and scale successful businesses, but still feel unfulfilled, lost, and misaligned? Today’s episode reveals how building your life and personal values with the same focus, strategy, and intention as building a business will reveal your true mission. In this episode, entrepreneur and life design coach Steve Davis Jr. talks to Sammy about how viewing your life as a

While most coaching businesses have jumped into the deep end of social media, digital marketing, and online courses, some industries are still hesitant to take the leap. Today’s episode will show you that building an online coaching business can be highly profitable, regardless of your industry. In this episode, global swimming coach and two-time USA Junior National Champion Abbie Fish joins Sammy

Why do you keep hitting roadblocks in your personal, financial, and business growth when you have the skills and paycheck you theoretically need to succeed? In this episode, NFL veteran and financial educator Jedidiah Collins joins Sammy to discuss why so many professional athletes go broke soon after making millions. He also breaks down why work-life balance is unattainable for entrepreneurs, how

Eric Ravotti has spent his entire career solving the same problem in different arenas: how do you help a team perform at its highest level? First as a Penn State linebacker and Pittsburgh Steelers draft pick, then as an entrepreneur, and now as an executive helping scale companies across the country. From running his own real estate company to helping transform brands like Rue21, GNC, and MacBid,

What happens when your five-year plan, ten-year plan, or entire career falls apart unexpectedly? How do you leverage that setback to forge a new path for success? When a career-ending shoulder injury detonated Ryan Schachtner's dream of playing professional baseball, he had to rethink everything he thought he knew about success. With no roadmap for what came next, he rebuilt his life from scratch,

Peak performance experts agree that a determined mindset is the key to success. But what are actionable steps we can take to develop unshakable resilience that will make success inevitable? At 14, when Ephraim Salaam told his guidance counselor he wanted to play in the NFL, she told him to pick something more realistic. He responded with a question that shaped the rest of his life: why couldn’t he

After going undrafted and missing out on the NFL, Nik Lewis was ready to walk away from football altogether. Attending one last tryout launched a 14-year CFL career, two Grey Cup championships, and a Hall of Fame legacy that included becoming the league's all-time receptions leader. But Nik's biggest lesson wasn't about football; it was about ownership. Today, he's helping athletes build brands, c

Hewitt Tomlin saw a problem nobody was solving. As a college quarterback, he watched athletes train from paper packets while smartphones were changing everything else. So he built a software platform to bring strength and conditioning into the digital age. After years of rejected pitches, failed fundraising attempts, and balancing a start-up alongside full-time jobs, Hewitt chose a different path.

One call ended Jack Oujo's dream of reaching the major leagues. After spending eight years as a professional baseball umpire, he was released just short of the top level. Instead of letting rejection define him, he used it as fuel to reinvent himself, eventually building one of the nation's leading tax-focused wealth management firms with more than $800 million in assets. In this episode, Jack joi

Marques Ogden’s life after the NFL looked like a textbook success story. He built an eight-figure business that earned him industry-wide recognition. Then, one award, a growing ego, and a series of poor decisions brought everything crashing down. Within 90 days, the business was gone, and Marques found himself broke, unemployed, and questioning everything. Instead of staying there, he rebuilt from

Angela Ruggiero achieved what most athletes spend a lifetime chasing before she turned 20. As the youngest player on the first-ever U.S. women's Olympic hockey team, she won Olympic gold and went on to build one of the most decorated careers in women's hockey history. In her second act, after earning an MBA from Harvard, Angela entered the world of entrepreneurship and founded Sports Innovation La

Sam Acho spent years chasing what he thought success looked like. After helping lead the University of Texas to a national championship, earning a multimillion-dollar NFL contract, and building a nine-year NFL career, he reached the milestone he had spent years pursuing. But instead of fulfillment, he was left questioning whether all of it was enough. That realization pushed him to build a life ce

A devastating injury left Ben Utecht undrafted and on the verge of losing his NFL dream. But his toughest challenge came years later, after winning a Super Bowl with the Indianapolis Colts, when multiple concussions forced him into retirement and another unexpected transition. The injuries left him struggling with memory loss. Instead of letting adversity define him, Ben built a new mission around

Are you an entrepreneur or business leader ready to maximize your business's performance and potential? Welcome to Business MVP with Sammy Peterson, the podcast for business leaders who are ready to build a championship business. In this podcast, you'll learn how elite athletes and sports entrepreneurs used the mindset that won them Olympic medals, Super Bowl rings, and championship titles to buil